Dear Crissy

Why I’m disgusted with Nick Jr.

Nick Jr.’s new tagline is, “The Smart Place to Play.” At this moment, I consider Nick Jr. neither the smart nor safe place for my children to play.

Why I'm Disgusted with Nick Jr.

When Evan was born, I decided that I would not be one of those parents who park their children in front of the television for a moment of peace.

That worked well for the first 11 months of his life, and then low and behold, I found myself letting him watch a little T.V. here and there.

We only watched one channel. The one and only channel on our cable lineup that provided what I felt was a safe viewing environment for my child. There were no bad words or themes (they didn’t even use the word stupid, which was important to me) — and there were no commercials.

Our safe channel was Nick. Jr., and of course, Evan soon fell in love with shows like Yo Gabba Gabba!, Little Bill, and Dino Dan.

Before I knew it, Nick Jr. was a part of our daily life. I found myself singing Moose and Zee songs in my head, and yeah, there were times when I would have liked to put muzzles on the Fresh Beat Band.

Ultimately, I knew what I could expect from Nick Jr., and as a mom, I like that.

If you’re a parent like me whose children love Nick Jr., you probably know where this is going.

The first big change happened several months ago when one day, out of the blue, our kids were asking us, “What happened to Moose and Zee?”

Next was the debut of NickMom, a block of racy adult shows starting at 10pm every night… ON NICK JR.

Why I'm Disgusted with Nick Jr.

I would really love to know what genius thought that real moms want to sit down in front of the television at 10pm with a glass of wine and watch crude mom-comedy on our kids’ safe-channel.

Listen, I’m not a prude, but Nick Jr. is not the place for this programming.

What happens when my 3-year-old wakes up in the middle of the night and can’t sleep because he’s having growing pains, or because he’s sick?

Well, we won’t be turning to Nick Jr. for a little comfort and distraction. It used to be that Oobi was the worst thing you might find on Nick Jr. after dark, now when I flip by (and I try to go very fast), I hear the word V-A-G-I-N-A coming out of my television.

Before anyone jumps on my back, my kids know the word vagina. No big deal. I don’t need to see a woman talking about hers in the middle of some awful adult stand-up routine.

Again, it’s not necessarily the content, it’s the fact that it doesn’t belong on Nick Jr. — period.

The final straw for me was seeing that Nick Jr. now airs commercials between shows. The commercial-free zone was something else that I truly appreciated about Nick Jr., and now I’m seeing ads constantly.

Granted, as a blogger, I have to note that I was already disgusted with NickMom before the programming even hit the airwaves. It’s hard to get on board with a brand who blatantly steals content from parenting bloggers — apparently with no remorse.

My husband and I recently purchased a smart T.V., and we are Netflix and Hulu subscribers. Nick Jr. was really the only reason we were hanging on to our larger cable package, but today I’m pulling the plug.

I am thoroughly disappointed and disgusted with Nick Jr., and I know I can’t be alone in this feeling.

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176 Comments

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  1. Karen Ziemkowski — October 30, 2012 @ 12:24 pm (#)

    Totally agree with you here. I have slowly gravitated my son over to Disney Junior over the past few months, and whatever Nick Jr. shows we still watch are pulled from the Netflix options.

    I think the Disney shows are a lot of fun and there are no annoying commercials or inappropriate “mom content.” I watched 5 minutes of one episode of NickMom and thought it was a COMPLETE disgrace. I don’t know any mom who would enjoy watching that kind of material. I’m sure the person who came up with it was a male CEO who assumed he could generate more advertising dollars if he tried to appeal to moms. Hmm, no thanks.

    Reply

  2. Abbie Schiller — October 30, 2012 @ 12:27 pm (#)

    Couldn’t agree more! “A smart place to play” is pandering.

    Has your kiddo seen “Ruby’s Studio: The Feelings Show”? It’s smart, gently paced, meaningful content that helps kids recognize, understand, and move through their feelings. There are animated segments with Mel Brooks (about Frustration) and dance numbers sung by Elizabeth Mitchell. Helping kids communicate about emotions before they turn 5 is one of the most important things they can learn, studies prove, and this show has won the awards to be worthy of it. You can download it or buy the DVD at http://www.RubysStudio.com (or on amazon)

    Reply

    • Jolene — August 27th, 2013 @ 6:40 am

      If you are refering to Max & Ruby, I never let my kids watch that show. Ruby is an overbearing bully and their is no parent guidance to them. As a girl who was raised primarily by my sisters, I know the damage this can cause.
      As for emotions, that should be taught by the parents, and modeled daily for them.

      • Morgan — December 17th, 2013 @ 4:42 pm

        I respect your comment, but Max & Ruby is fine. Ruby is not a ‘overbearing bully.’ nor is it bad that they don’t have a guidance, just because a TV show doesn’t have guidance doesn’t mean your kids don’t! Stop hating on shows that are not doing anything wrong.

  3. Amy Bellgardt — October 30, 2012 @ 12:56 pm (#)

    I am so with you on this. Nick Jr. is something my 4 year-old loves as well and even he is disappointed that a “show for grown-ups” is airing in place of his regular programming.

    I curiously watched the show for a few minutes the other night and agree with your statement of “crude mom-comedy”. I honestly don’t understand the strategy behind NickMom.

    Reply

  4. Andrea — October 30, 2012 @ 12:57 pm (#)

    Agreed! We are on the West Coast (Seattle) so it’s coming on a 7 pm! Completely ridiculous and inappropriate for a kids channel to even HAVE programs like that no matter what time it is!

    Reply

  5. Colleen — October 30, 2012 @ 1:20 pm (#)

    I agree! I don’t know what they were thinking. Why spend years establishing yourself as a kid’s brand then do this? I tuned into the Nick Mom programming one night out of curiosity. It’s so terrible. Besides being crude, it’s low quality and cheap.

    Reply

  6. Tiffany Revels-Cruz — October 30, 2012 @ 1:24 pm (#)

    Bravo! I agree 100% with you. I got to meet Charlie from How To Be A Day. You know, the guys who were robbed of their baby T-Rex graphic. Not cool, now Nick Jr. after hours. We’ve stopped watching it all together.

    Reply

  7. Savannah Miller — October 30, 2012 @ 1:26 pm (#)

    I agree with you! I LOVED when my kids sang Moose ‘s”I dont like Candy corn” song and now its gone. Then to add insult to injury they put some ‘crap’ on about nick mom REALLY!! Trust me if I want mommy tv time their are a few hundred other channels for me to watch please keep it off the kids channel.

    Reply

  8. Brittanie Brandt — October 30, 2012 @ 1:26 pm (#)

    I have actually emailed them several times about bringing back moose and zee and how upsets am about at 9pm central here my son cannot watch their channel. It wasn’t often that he did but on those nights with upset Bellies and such when you’re needing that place to go, it’s not there.. I have been watching Disney jr now in our house, they’re clean, the shows I find are better, and when we want a show from nick jr we set it to record and watch it at our sons wanting. I hate what they’ve done with the channel, we need back moose and zee and no nick mom things. I’m sorry but when my son goes to bed I’m not watching nick jr, I’m watching my regular programming!

    Reply

  9. Becca C — October 30, 2012 @ 1:26 pm (#)

    You are not alone in your thinking at all. I’m pretty disgusted, too.

    Reply

  10. Kim — October 30, 2012 @ 1:33 pm (#)

    I agree. Not to mention that they are constantly pushing a gay agenda! I stopped watching Nick a long time ago when they put the first gay program on.

    Reply

    • Charlie — October 30th, 2012 @ 2:09 pm

      You are a sad person. Here’s a :) because you apparently need it.

      • Nicole — November 7th, 2012 @ 2:57 pm

        Agreed. Someone give her a hug or a donut. The “gay agenda”? What year is it again?

    • Lisa — October 30th, 2012 @ 2:17 pm

      What gay program? I never noticed …

    • Jessi — October 30th, 2012 @ 2:35 pm

      I hope at least one of your kids grows up and turns out to be gay. That would make my lifetime.

    • Crissy Page — October 30th, 2012 @ 2:38 pm

      … huh?

    • Kimberly Dougherty — October 30th, 2012 @ 4:56 pm

      Gay Agenda??? What would that be? To be accecpting of others no matter what sex they choose to love? I teach my kids to be accepting and loving…I guess I push the “gay agenda” as well!!

    • Moe — October 31st, 2012 @ 12:33 am

      *Looks around for Ashton Kutcher* I’m actually reading someone say Nick Jr. pushes a GAY AGENDA?!

      *slaps forehead*

    • Paula — October 31st, 2012 @ 6:38 am

      What’s a “gay agenda”? I don’t get what you mean…

    • Jamie Brigham — October 31st, 2012 @ 10:34 am

      You are allowed to have your own thoughts and feelings even when it comes to gay people, agendas etc. I don’t think any program should talk about being straight, gay, in a relationship etc. Children don’t understand relationships or gay ones for that matter, why must we label everything? Sesame Street has said they have not and will not ever label anyone as being in a relationship, being gay or even being straight.

    • Nicole — November 7th, 2012 @ 3:08 pm

      Which programs exactly are the gay ones? I always had my suspicions about the Backyardigans…maybe it’s Blue…like seriously, a GIRL dog that is Blue? Is that the one you’re talking about? Those Beat Street Band boys sure are good dancers and you never see Dino Dan with a girlfriend. And we all know what Muno looks like… Thank you so much for bringing this to my attention… my child’s delicate eyes!
      ::sarcasm::

    • bear — November 14th, 2012 @ 9:52 pm

      i don’t know what program you’re referring to, but you have every right to feel that way! crissy is complaining that she doesn’t want to hear about vagina on nick jr, you shouldn’t hear anything about homosexuality as well! how can you jump on her for not wantig nick jr to teach about anything sexual to her children? that’s absolutely no place for them.

    • Stephanie — June 24th, 2016 @ 11:09 pm

      I agree with Kim. Yeah yeah yeah. Acceptance and whatever. Shove it. These are children. They should have time to be children before they are shown confusing images. Let’s all pretend like we’re in the room for every second of every show they watch guys. Really. I catch bits and pieces of suspect content. That’s called propaganda. I don’t care what anyone says. They shouldn’t see or hear that. Is it wrong to ask to keep them innocent as long as possible? And for you people asking where and when, apparently you are blind to what is happening right before your eyes. Also, I would love my children whatever their sexual orientation but I also wouldn’t put them in front of a porno. Read that how you want because that’s basically what it is.

  11. kelly g — October 30, 2012 @ 1:33 pm (#)

    Yeah it is not cool at all. His TV is on all the time (he is learning A LOT from those shows though) and now I have to turn to Disney at night so he can watch cartoons.

    Reply

  12. Gena — October 30, 2012 @ 1:35 pm (#)

    I completely, 100% agree with everything you said. I even blogged about it a few weeks ago. We are in Texas, so Nick Mom comes on at 9 here….which …my sons are often up at 9. So yeah, Nick Jr. Has officially gone down the toilet!!

    Reply

  13. bill elliott — October 30, 2012 @ 1:38 pm (#)

    Crissy,

    As a Grandfather of 7 Grandchildren all under 4, I completely agree
    with you. Nick Jr has crossed the line in Children programming. The
    same thing happened to me last week when my Wife and I were watching
    our Granddaughter. At 10:05 P.M she woke up crying so we turned on
    Nick Jr to let her watch cartoons, when to our shock we found NickMom
    on. This type of show is in no way appropriate for young children. So
    after reading your blog I have joined you in cancelling Nick Jr from our
    cable provider. Thank you for writing such a excellent article and thinking
    of our children’s and grandchildren’s best interest.

    Reply

  14. Heather Garcia — October 30, 2012 @ 1:42 pm (#)

    I agree with the being disgusted with Nick Jr… but I have not had the pleasure of tuning into Nick Mom yet. I do miss Moose and Zee also, and i am sorry but when the Fresh Beat band switched actresses without even explaining it to our kids…. And I do wish there were no commercials… kids have a short attention span anyway so having them sit through commercials is torture. My girls are big fans of Disney Jr and Sprout, so far there are no Disney Jr Mom or Sprout Mom and I hope they keep it that way.

    Reply

  15. Whitney — October 30, 2012 @ 1:47 pm (#)

    My two boys are moving away from Nick Jr anyways, and it seems the timing is good. Not because of the NickMom programming (more on that in a moment), but because of the commercials.

    The nuisance for me is that the NickMom block starts at 7 pm here on the West Coast, since there’s only one feed for Nick Jr. I have enough options between DVDs and our DVR to find kid’s shows if mine wake up in the middle of the night and need a little soothing. But I know plenty of parents who are turning to Disney Junior now because there’s nothing on before bedtime or in the middle of the night.

    The thing that has me the most upset is that Viacom is pushing NickMom forward before they ever even addressed the content theft on their site. Way to build a brand.

    Reply

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you are beautiful. hope to see you soon!